SALMON:LAB, a South Korean skincare brand under Corporation Dreamcos, has made a significant entry into the Polish retail sector by partnering with Rossmann Poland. This marks the brand’s first substantial venture with a European mass-market drugstore chain, with an initial shipment of 50,000 units distributed across 120 stores in June 2026. As part of its strategy to build a presence in Central Europe, SALMON:LAB is also enhancing its distribution network in the Czech Republic.
Since its launch in February 2026, SALMON:LAB has rapidly expanded its reach into several international markets, including Poland, the Czech Republic, Türkiye, Russia, and various Latin American countries. The brand’s products are developed and supplied by General Brands, Inc., a subsidiary of Dreamcos, which also oversees international marketing and distribution strategies.
At the core of SALMON:LAB’s skincare offerings is PDRN (polynucleotide) derived from salmon, known for its benefits in enhancing skin elasticity and care. The flagship product, SALMON:LAB VGENE PDRN Ampoule, boasts the highest concentration of PDRN in their lineup at 5,000 ppm. The comprehensive product range includes essences, creams, toners, cleansing gel foams, and hydrogel masks, all crafted for daily skincare routines. Addressing concerns of the distinctive odor from salmon-derived ingredients, General Brands emphasizes its formulation and fragrance capabilities.
The collaboration with Rossmann enables SALMON:LAB to establish a physical retail presence in Poland, moving beyond reliance on cross-border online sales. The company aims to expand store coverage while tailoring product assortments and brand positioning to suit individual European markets. A representative from Dreamcos highlighted the significance of Poland and the Czech Republic as key markets in their Central European expansion efforts, with Rossmann offering an established platform to introduce the brand to local consumers.
Dreamcos’ extensive portfolio not only includes SALMON:LAB but also features brands like DUFT&DOFT and NOLIE, further establishing its footprint in the beauty and lifestyle sectors. For more information, contact Kang Ho-min at Corporation Dreamcos via email at [email protected].
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