WEARFITS, a Polish fashion technology company, has launched WEARFITS.me, an innovative AI-powered virtual try-on platform aimed at transforming the online shopping experience. This service allows users to visualize clothing on a digital model created from a selfie, their height, and weight, offering a studio-style image with a clean background instead of overlaying garments on personal photographs.
The platform addresses privacy and convenience concerns associated with traditional virtual try-on tools by simplifying the process for users, who can see their digital model in about 30 seconds during initial setup. Individual clothing try-ons take approximately 20 seconds, with the option to upload a full-body photograph for enhanced accuracy. Unlike other AI services, WEARFITS.me requires no written prompts or manual uploads of product screenshots. Users begin by copying and pasting a product link from almost any online retailer, with the platform automatically generating the virtual outfit from the product details.
WEARFITS.me enables shoppers to mix and match clothing items from different retailers, creating complete outfits in a single image. These saved outfits are organized into a shopping list with product prices and links, though purchases are completed directly through the respective retailers. Lukasz Rzepecki, CEO of WEARFITS, emphasized that the platform aims to deliver a polished presentation akin to fashion product photography.
Privacy remains a central focus, as user photographs and generated looks are visible only to the individual, stored within the European Union, and not used for AI training or shared with retailers. Retailers can add a “Try it on yourself” button to product pages via a simple link to WEARFITS.me, facilitating integration without additional software or contracts. Customers can return to the retailer for purchase with a “Buy at your shop” button, while UTM parameters assist businesses in tracking incoming traffic through existing analytics systems.
The service is designed specifically for shopping rather than as a general-purpose AI chatbot experience. Unlike conversational AI services like ChatGPT, which often require text inputs and individual uploads, WEARFITS.me focuses on product discovery, outfit creation, and purchasing. The platform operates through a web browser without needing an app installation, offering a Free plan with three monthly try-ons and a Plus plan for $4.99 per month for 40 try-ons. A one-time Pack option provides 100 try-ons for $15, accessible via the website at https://wearfits.me/.
About WEARFITS
WEARFITS is a technology company developing solutions powered by artificial intelligence, augmented reality (AR), and 3D/gaussian splat technologies for the fashion and e-commerce industries. Its portfolio includes virtual fitting rooms for footwear, clothing, and accessories, product visualization tools, and size recommendation solutions. WEARFITS.me is its consumer platform for creating studio-style try-on photos from a selfie and products from online retailers.
Lukasz Rzepecki
WEARFITS sp. z o.o.
[email protected]
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